Ultimate Guide to Selling E-books in Kenya

Ultimate Guide to Selling E-books in Kenya will help you successfully sell your ebooks online, this guide applies to aspiring authors, business owners, or anyone who wants to share their knowledge with the world.

The good news is that selling eBooks online in Kenya is easier than ever before! 

In this day and edge, eBooks have become a popular way for individuals to share their creativity, expertise, and stories with others around the globe. 

Whether you want to write your first eBook or are already an established author, there is no better time to start selling your eBooks online. 

In this blog post, we will be detailing everything you need to know about selling eBooks online in Kenya. Get ready to learn how to turn your passion into profit with exciting tips and tricks!

E-books and their potential in Kenya

E-books, also known as electronic books, are digital versions of printed books that can be read on a computer or other digital devices such as smartphones and tablets.

The popularity of e-books has been steadily increasing worldwide due to the convenience they offer in terms of accessibility and portability.

In Kenya, e-books have the potential to revolutionize the publishing industry by providing an affordable and sustainable way for authors to sell their works online.

According to DataReportal, There were 22.71 million internet users in Kenya at the start of 2024, when internet penetration stood at 40.8 percent. A total of 66.04 million cellular mobile connections were active in Kenya in early 2024, with this figure equivalent to 118.7 percent of the total population.

With this growth of internet access in Kenya, more people are turning to digital media for entertainment and information. 

This presents an opportunity for authors to reach a wider audience through e-books. 

Additionally, e-publishing eliminates some of the costs associated with traditional publishing such as printing and distribution expenses. 

Read Also: How to Self-Publish a Book

As a result, authors can earn more income by selling their works directly to readers without having to go through intermediaries like bookstores or publishers.

For aspiring authors looking to make money online, selling e-books is a viable option that can provide steady passive income over time. 

The benefits of selling E-books in Kenya

Selling e-books is an excellent way to earn passive income online. Some of the benefits are

  1. High-Profit Margin: Unlike traditional publishing, there are no printing or shipping costs involved. This means the profit margin for e-books is significantly higher than for physical books. 
  2. Easily Accessible: Since e-books are digital products, they can be sold and downloaded anywhere in the world 24/7, making them a lucrative business opportunity.
  3. Complete control over the publishing process: You get to choose the topic of your book, write at your own pace, and self-publish with ease. 
  4. Make changes and updates to your book whenever necessary: It’s flexible to do this without having to go through a lengthy approval process.
  5. Provides an Opportunity for you to establish yourself as an authority in your niche or industry: When you have valuable information and insights through your writing, readers will begin to trust and rely on you for advice on specific topics related to the subject matter of your book. This can lead to increased sales opportunities as well as speaking engagements or consulting services down the line.

How To Sell Ebooks Online In Kenya

Step 1: Understanding the target audience

One of the most important aspects of selling e-books online is understanding your target audience. In Kenya, the internet penetration rate has been rapidly growing in recent years, and there is a significant demand for digital content. 

However, it’s not enough to simply create an e-book on any topic and hope that it will sell, to successfully market your e-book in Kenya, you need to understand the interests, needs, and pain points of your target audience. 

For instance, if you’re writing a cookbook for Kenyan audiences, you need to consider their unique taste preferences and cooking styles, additionally, you may want to explore topics related to local ingredients or dishes that are popular during certain festivities.

You can conduct research using surveys or social media listening tools to gather insights about what Kenyan readers are looking for in an e-book, this information will help you tailor your content to meet their expectations and increase your chances of success in the competitive world of e-book sales.

a. Identifying the needs of the target audience

To identify these needs, focus on the specific demographic that you are targeting, this could include factors such as age range, gender, location, interests and even purchasing habits.

For example, if your target audience is young adults who are interested in entrepreneurship, then your e-book should be tailored to their specific interests and concerns. 

You may want to include chapters on how to start a business with limited capital or tips for networking effectively, another way to identify your target audience’s needs is by conducting surveys or focus groups. 

This will allow you to gather feedback directly from potential customers and adjust your e-book accordingly. 

See, by understanding what your target audience wants and needs, you can create an e-book that meets their expectations and ultimately leads to higher sales.

b. Creating content that appeals to the target audience

After you know what they want, it is time to create content that appeals to them. 

To do this, you need to find out their interests, pain points, and preferred communication channels.

Once you have gathered enough information about your target audience, tailor your content to meet their needs. 

Use language that resonates with them and address their pain points in your writing. 

This will help establish a connection between you and your readers, increasing the chances of them purchasing your e-book.

Keep in mind that different audiences require different types of content. 

For instance, a younger generation may prefer more interactive and visually appealing content like infographics or videos while an older generation might prefer plain text format. 

The next step is to write and design the e-book in a format that is visually appealing and easy to read. 

Step 2: Choosing the right platform to sell your E-books in Kenya 

There are several platforms available that can help you sell your e-books online. 

Some of the most popular ones include eSomeni Kenya , Amazon’s Kindle Direct Publishing (KDP), Kobo Writing Life, and Google Play Books.

eSomeni is an excellent choice if you want to reach a wide audience as it has a vast customer base worldwide and that its free of charge to list on their bookstore 

Read Also: Where can I sell books online in Kenya

a. Factors to consider when choosing a platform 

  • A platform that is user-friendly and easy to navigate for both you as the seller and your customers. This aspect ensures that you can manage your account with ease while also providing excellent customer experience when clients purchase or access materials from your store.
  • Pricing structure matters because different platforms have varied fees per transaction or subscription fees, which could significantly affect your profit margins, it’s crucial to compare prices and choose what works best for you in terms of profits.
  • Consider the features offered by each platform relative to your target audience’s preferences, for example, some platforms like eSomeni provide marketing tools like email campaign management or social media integration that can help you reach more potential customers.

b. Comparing the feasibility of different platforms

As you can see, there are several platforms available that you can use. However, not all platforms are created equal; some may be more feasible than others depending on your needs. 

For example, eSomeni is a great option if you want to reach a wide audience with minimal effort. 

Another platform worth considering is Gumroad which offers an easy-to-use interface for selling digital products including e-books. The platform allows authors to set their own prices and receive payments directly from customers via PayPal or credit card. 

Additionally, Gumroad provides tools for marketing your e-book such as email campaigns and discount codes, in contrast, creating your own website to sell e-books may not be as feasible since it requires more technical knowledge and marketing efforts to drive traffic to the site. 

However, building your own website offers greater control over branding and sales strategies than third-party platforms. 

Ultimately, choosing the most feasible platform depends on factors such as budget, desired audience reach, control over sales strategies among others.

Step 3: Content creation and production 

Your e-book won’t sell unless it contains valuable information your audience is looking for.

a. Writing tips for E-books

When it comes to writing e-books in Kenya, one of the most important things you can do is to create a clear and concise outline. This will help you to organize your thoughts and ideas in a logical way that makes sense for your readers. 

Start by brainstorming all the topics you want to cover in your e-book, then break them into chapters or sections. Another helpful tip is to keep your writing style simple and easy-to-understand, avoid using overly technical language or jargon that may be confusing for your readers. Instead, aim for a conversational tone that feels approachable and engaging.

Finally, don’t forget about the importance of formatting when it comes to creating an e-book that people will want to read. 

Make sure that your text is broken up into short paragraphs with plenty of white space, use subheadings and bullet points where appropriate, include images or graphics as needed, and choose a readable font size and typeface for maximum legibility on different devices.

b. The process of creating an E-book in Kenya 

To start creating your E-book in Kenya

  1. Choose a topic that resonates with your target audience and aligns with your expertise. 
  2. Research the subject matter to gather sufficient information that will make your content valuable and informative.
  3. Outline the structure of your E-book before you begin writing:  This way, you can create engaging content that follows a logical flow while ensuring that all critical points are covered. 
  4. Review: After completing the first draft, take time to review and edit your work thoroughly. 
  5. Consider hiring an editor or asking friends and family members to review it as well.

c. Tools and resources for E-book production 

Numerous tools and resources are available for E-book production, both paid and free, here is a list of some of the most popular tools:

  1. Microsoft Word
  2. Google Docs
  3. Scrivener
  4. Adobe InDesign
  5. Microsft Publisher
  6. Sigil

For cover design, Canva is a great resource that offers free templates and easy-to-use design tools. 

If you’re looking to outsource the cover design process, companies like Sino Soft offers Graphics Design services that includes and not limited to logo design, videography.

Step 4: How to market your E-books in Kenya

Marketing your e-books in Kenya can be challenging, especially with the high level of competition. 

However, there are several ways to promote and increase sales for your digital products. 

a. Establishing an online presence

Having a solid online presence is crucial if you want to sell e-books in Kenya. 

Establishing an online presence means creating a website or social media accounts representing your brand and allowing potential customers to find and interact with you. 

This can include creating a blog, setting up an e-commerce platform, or even just maintaining active social media pages.

One of the most important aspects of having an online presence is ensuring that your content is engaging and relevant to your target audience. 

This could involve conducting market research to understand what topics are popular among potential readers, or simply staying up-to-date on industry news and trends.

Another key component of building an online presence is promoting your brand through marketing efforts such as search engine optimization (SEO), email marketing campaigns, or advertising on social media platforms like Facebook or Instagram. 

The goal of these strategies should be to drive traffic back to your website or e-commerce platform and ultimately convert visitors into paying customers. 

b. Social media marketing

Social media marketing is an essential tool for promoting e-books in Kenya. With millions of active social media users in the country, it’s a cost-effective way to reach a wider audience and generate more sales. 

The first step to effective social media marketing is choosing the right platform(s) that align with your target audience. 

Facebook, Twitter, Instagram, and TikTok are some of the most popular platforms in Kenya that can be used for e-book promotion.

Once you have selected your preferred platform(s), you need to create engaging content that will capture the attention of potential readers. This can include teasers, quotes from the book, or even short excerpts. 

Visuals such as book covers or infographics can also help increase engagement rates on social media. 

Additionally, leveraging hashtags and tagging relevant accounts can help broaden your reach and increase visibility.

It’s also important to engage with your followers on social media by responding promptly to comments or messages sent by potential readers. 

This helps build relationships with potential customers and encourages them to purchase your e-book. 

And by consistently creating quality content and engaging with followers on social media platforms, you can boost online income through increased e-book sales in Kenya.

c. Email marketing 

Email marketing is an effective way of reaching out to your target audience and promoting your e-books.

It allows you to communicate directly with your subscribers, build relationships with them, and drive sales. 

When creating an email marketing campaign for selling e-books in Kenya, you should consider the following tips:

Firstly, segment your email list according to the subscriber’s interests to deliver personalized messages that resonate with them. 

Secondly, create attention-grabbing subject lines that will encourage recipients to open your emails. 

Thirdly, provide valuable content in your emails that offer a solution or answer a problem for the reader.

Lastly, include clear calls-to-action (CTAs) in every email that directs the reader towards purchasing your e-book from your website. 

Email marketing requires consistency and patience as building trust and establishing a loyal following takes time. 

However, it can be an excellent tool for boosting online income through e-book sales in Kenya once done correctly.

d. Leveraging on influencers and affiliates

Influencer marketing has become a critical component of modern-day digital marketing campaigns. 

The process involves partnering with social media influencers (people with a large and engaged following) to promote your e-book to their audience. 

Influencers have the power to drive traffic, create awareness, and increase sales for your business.

Affiliate marketing is another strategy that can help maximize the reach of your e-book. In this model, you partner with affiliates who promote your e-book through their website or blog. 

They earn a commission on each sale made through their unique referral link. Affiliates act as an extension of your sales team and can help you reach new audiences beyond your existing networks.

When it comes to influencer and affiliate marketing, it’s essential to choose partners who align with your brand values and target audience. 

It would be best if you also considered factors such as engagement rates, demographics of their followers, content quality, among others. 

Successful partnerships require clear communication and mutually beneficial terms that benefit both parties involved in promoting the e-book.

Step 5: Pricing strategies for E-books

Beyond reaching your audience, to make money selling e-books in Kenya, you need to have the right price!

a. Setting prices that are attractive to customers 

When it comes to setting prices for your e-books, strike a balance between profitability and customer appeal, if your prices are too high, you risk turning off potential buyers who may opt for cheaper alternatives. 

On the other hand, pricing your products too low could imply lower quality or value, leading customers to question their purchase decision.

One approach is to research similar e-books in the market and use that information to set competitive prices.

Alternatively, consider offering discounts or limited-time promotions as an incentive for customers to make a purchase. This strategy attracts buyers and creates a sense of urgency and exclusivity around your product.

Another factor that can influence pricing is the nature of your target audience. Understand their buying habits and preferences as well as their willingness to pay for digital content. 

By aligning your prices with customer expectations and perceived value, you can increase sales and maximize profits in the long run.

b. Understanding the competition

One important thing to do before diving into the world of e-book selling in Kenya, is to understand the competition. What types of e-books are already available on the market, and how can you make your offering stand out? 

One way to research this is by browsing popular e-book retailers such as Wordlink Press Publishers , Amzon , eSomeni and taking note of which genres and topics seem to be most in demand.

It can be helpful to look at other sellers within your specific niche.  Are there any particularly successful authors or publishers that you could learn from? 

What marketing strategies have they used to promote their books? By understanding what has worked for others and what hasn’t, you can begin to form a strategy for your own success.

Keep in mind that competition doesn’t necessarily mean failure – in fact, having some existing competition can actually be a good sign that there is a market for your product. 

However, it does mean that you’ll need to work harder to differentiate yourself from similar offerings and create a unique value proposition for potential readers.

c. Creating pricing strategies that maximize revenue

One of the biggest challenges for any online seller is creating pricing strategies that attract customers and maximize revenue. This challenge in Kenya’s e-book market is further compounded by the need to balance affordability with profitability. 

One effective strategy is to offer different pricing tiers that cater to various customer segments. For instance, you could offer a basic package for budget-conscious buyers and a premium one for those willing to pay extra for added value. 

You could also experiment with dynamic pricing based on demand and supply factors such as seasonal trends or competitor behavior.  However, conducting market research and analyzing your sales data thoroughly is essential before implementing any pricing changes.


Selling e-books in Kenya can end up being a lucrative online business venture with the potential to generate significant income. 

This can be summarised by, first identifying a profitable niche and conducting market research to understand your target audience’s preferences and pain points. Then create high-quality content that meets your customers’ needs and provides value.

Once you have created your e-book, it’s time to set up an online store using platforms like eSomeni, Amazon or create a personal website

Also Read: Where can I sell ebooks online

Marketing is crucial for driving traffic and sales. 

You can make good use of social media platforms, email marketing, paid advertising, influencer marketing among other digital marketing strategies.

Finally, success in selling e-books depends on constant learning about market trends and customer behavior changes in Kenya. Patience and persistence in implementing effective marketing strategies coupled with quality content creation will lead to long-term profitability in your ebook business.

Feel free to let us know what you think about this post, we would also love to hear your ideas and get your valuable feedback on the comment section.

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